Indisputably there are many “fixed” factors that the potential partner and his business proposal need to accomplish. However, often as soon as the very first meeting, you have a feeling that you can have a good relationship with a partner and that you both speak the same language. Is it worth following your intuition? Absolutely! All the more so that this feeling often doesn’t just appear out of the blue, but comes from the very important yet often underappreciated aspect of cultural fit.