Open Banking: Leveraging Data for a Holistic Financial View

Table of contents

There has been a significant shift in finance in recent years thanks to the rise of open banking. Essentially, these services allow customers to share their financial and personal information with other companies securely. The move towards openness is shaking up the industry, pushing both traditional banks and newcomers to innovate.

This article will delve into how open banking improves customer experience. We’ll discuss the factors behind this change, its challenges, and the promising opportunities it offers for the future.

Understanding Open Banking

Open banking is a system where financial institutions share customer data with third-party providers (TPPs) through secure, standardized APIs (Application Programming Interfaces). It’s important to remember that ownership of banking data stays with the customer, not their bank.

This practice is regulated under frameworks like the revised Payment Services Directive in Europe, which ensures that data exchanges are secure and that customers’ privacy is protected. Open banking aims to increase transparency and stimulate competition, leading to more innovative and customer-friendly services.

Globally, there has been significant growth in API products, particularly in regions like Latin America, North America, and Asia Pacific. The value of open banking payments is estimated to exceed $116 billion by 2026, up from $4 billion in 2021. Europe alone is expected to have 63.8 million open banking customers by the end of 2024, with the UK already accounting for over 9 million active users.

The Role of APIs in Open Banking

You may wonder how to ensure security in financial data exchange on a large scale. The answer is – APIs. They securely connect banks with third parties and allow information to be transferred safely without exposing customer-specific details unnecessarily. With APIs, TPPs can access relevant financial information, with the customer’s permission, to create personalized financial services and products.

Benefits of Open Banking for Different Stakeholders

Open banking benefits both consumers and financial institutions by improving the financial experience for everyone involved.

For consumers, using it means more control over financial data, allowing them to choose who can access information and for what reasons. Moreover, open banking will enable them to use a broader range of services tailored to individual needs.

For financial institutions, open banking stimulates innovation and competition, encouraging the development of better services and financial products. Banks can use customer data to create new offerings, potentially increasing revenue.

Advanced Data Management & AI Solutions in Open Banking

Access to structured customer data like transaction histories, account balances, and spending patterns has opened up new possibilities. With such rich sources at their disposal, banks can now provide highly personalized products and services.

They might include customized investment advice, tailored lending solutions, or dynamic pricing models that reflect an individual’s financial health.

However, this would not be possible without applying advanced technology.

The Role of AI and Machine Learning

AI-driven tools transform traditional banking into a more agile and customer-centric industry.


Let’s take, for example, predictive analytics, which uses historical data to forecast future financial trends and behaviors, allowing banks to make data-driven decisions. Personalization is another significant advantage brought about by AI. By analyzing individual customer data, AI can deliver tailored financial advice and customize product offerings to suit specific customer needs.

At the same time, machine learning is used to take on the heavy lifting in operational tasks, such as fraud detection and risk management, and speed up the loan approval process by automating these critical financial processes. Given the vast range of applications, it’s not surprising that financial institutions are investing heavily in the development of AI solutions.

Open Banking: Leveraging Data for a Holistic Financial View

Application Development Services for Open Banking

As more banking moves online, it really matters how easily users can navigate and manage their finances via open banking apps. It can make or break their experience. This is where custom software development services come into play.

The ability to innovate here is immense. Open banking APIs allow developers to create features that resonate with users, from goal setting to comprehensive financial overviews. Imagine an app that tracks all your finances in one place and gives you custom advice based on your spending habits. Using one of those products would become essential to the customer’s financial routine.

Challenges in Leveraging Financial Data

While open banking services have become increasingly popular, their implementation doesn’t come without significant challenges.

Data Privacy and Security Concerns

The pressure to keep customer data safe is higher than ever. Banks are sharing more data through APIs, and while this is great for convenience, it makes adhering to regulations like the EU’s GDPR critical.

Technical and Regulatory Challenges

Combining different data sources can be difficult, particularly when older banking systems are used. These systems often don’t integrate well with the newer APIs, which can disrupt services that depend on up-to-the-minute data.

Navigating varying regulations across different regions adds another layer of complexity. Each region has its own rules, which can slow innovation down and make it challenging for global financial services to adapt.

Competition with Fintechs

Meanwhile, traditional banks are up against fintech companies, which typically adopt and implement new technologies more quickly. They use open banking to roll out innovative and cost-effective services rapidly, setting a pace that traditional banks struggle to match.

The Future of Open Banking

The industry is undergoing a significant transformation; there’s no doubt about that. Financial services are becoming more integrated with other business sectors while also becoming more personalized and regulated. This integration is likely to push banks towards exploring new avenues for growth.

Technological Advancements for Improved Customer Experience

Technological advancements, particularly in AI and machine learning, will further transform and boost personalization in the banking industry. Technologies will be increasingly used to tailor products and advice to individual financial behaviors and goals, significantly boosting the user experience.

In this context, embedded finance is a standout trend, where financial services are integrated directly into non-financial platforms and activities. This means that typical financial transactions can be conducted seamlessly within the apps and systems people use for daily activities, such as healthcare apps or educational platforms. This integration is not limited to consumer interactions; it’s also making strides in the B2B sector, where businesses can handle transactions through platforms they already use for operations.

Regulatory Changes

With the expansion of open banking, regulatory frameworks are expected to evolve to ensure that consumer protection keeps pace with innovation. This will likely (and hopefully) involve more transparent, more comprehensive regulations that span different industries and regions. The goal is to ensure data privacy and security are maintained as financial services become more integrated across platforms.


The future of open banking seems bright as more industries incorporate financial services into their daily activities. Advances in AI and machine learning are expected to transform the personalization of finance and improve data management processes.

This changing landscape offers banks and financial providers a significant opportunity to invest in new technologies and stay ahead in a competitive market.

Partnering with experienced companies like Scalo, which provides dedicated software development teams matched with clients’ needs, is a strategic move. Engaging experts in open banking app development can help institutions effectively incorporate new technologies and smoothly navigate this evolving digital financial environment. Contact us – we’ll help you innovate and stand out among the competition.

Want to Stay Ahead of the Competition?
Check Our Banking Software Solutions
Ready to Take Your Business to the Next Level?
Contact us to arrange a free workshop with Scalo experts and discover how our innovative solutions can help you solve your challenges and achieve your goals. Fill out this form and book your spot today!
Schedule workshop

This website uses cookies to deliver the service. Find out more or close the message.