IT Nearshoring Trends in Europe in 2025

The IT industry is shifting towards more advanced and efficient operations, driven by the demand for DevOps professionals and the rise of cloud computing services for AI and Machine Learning. The region’s robust IT infrastructure, talent pool, and strategic use of nearshoring trends make this transition possible.

To meet the rising demand for cloud services, we need more people with high-performance computing skills and expertise to manage complicated AI algorithms and large data sets. Europe is becoming an increasingly attractive destination for such talent.

For example, Poland has 400,000 skilled software engineers and a tech stack that supports artificial intelligence and machine learning using popular programming languages like Java and Python. Poland ranks 3rd in HackerRank in terms of the best global programmers and 1st when it comes to Java programmers. Looking further East, Ukraine, with over 200,000 programmers, also makes an excellent option for affordable, high-quality AI and ML services. The growing popularity of nearshoring trends in Europe is highly beneficial for businesses considering the continuous expansion of cloud services.

There is currently a lot of excitement surrounding DevOps experts. These professionals are becoming increasingly popular in the tech industry, especially as AI and machine learning continue to grow. Businesses are in a hurry to release their software and services faster and more efficiently, and DevOps professionals play a central role in achieving this goal. Because DevOps, where software development meets IT operations, is the magic ingredient for better teamwork, slick efficiency, and speedy rollouts.

So, where are these DevOps wizards coming from? European IT companies are sitting on a goldmine of talent. Romania, for instance, offers a great mix of affordability and a robust IT education system, while Poland is known for its top-notch IT sector and stellar ICT infrastructure. With such a skilled and tech-savvy workforce, European IT firms are perfectly equipped to meet the growing appetite for DevOps know-how.

There is a reason why nearshoring trends in Europe are gaining momentum, and the reason is – money. With geographical borders no longer posing a problem, investment in European IT services is a smart choice for bold firms.

Today, many companies prioritize aligning IT spending with business objectives. IT is no longer seen as an expense but as a crucial component of strategic success. Companies are not just investing in new technology for its own sake but to propel the business forward. By nearshoring IT services, they cut costs while accessing specialized skills and technology that directly contribute to their strategic goals.

These days, there is a lot of talk about how unpredictable IT spending can disrupt strategic planning and budgeting in the IT industry. Companies are searching for IT investment models offering high-quality service and cost-effectiveness. Why? Well, unexpected expenses, particularly for significant investments like IT, can be a source of anxiety for everyone involved.

Here’s where it gets interesting: companies can take the guesswork out of their financial planning by leaning into predictable IT spending models. They get a clear picture of their spending and can manage their resources efficiently. A smart move for many of these companies is to eye nearshoring trends in Eastern Europe or other European regions, as these places offer a great combo of stable economies and predictable cost structures.

• HubSpot: By nearshoring its customer support team to Mexico, HubSpot achieved a 20% reduction in costs, enhanced service quality, and a significant increase in productivity. This strategy also improved customer satisfaction by streamlining communication and response times​.
• Whirlpool: Whirlpool’s nearshoring strategy in staffing operations led to a 15% reduction in labor costs and a 10% increase in production capacity. The proximity to nearshoring locations enabled better communication and improved product quality.

As the adoption of AI in Europe continues to grow, it is not only one of the nearshoring trends expected in 2025 but also a reflection of technological progress. Moreover, it is a demonstration of ethical and responsible use. Thanks to Europe’s ethical dedication, increasingly skilled workforce, and focus on specialized applications, the continent has a bright future in AI.

Let’s discuss how Europe is using AI in business process automation. With over six million skilled developers, more than the United States, Europe is building a solid AI workforce. Such a talent pool is valuable for companies considering moving their AI operations to Europe, especially since they have the skills to implement AI in business processes effectively.

AI is reshaping the customer experience in Europe by personalizing interactions. As Europe moves towards more specialized AI models in 2025, these experiences will become increasingly tailored and sophisticated.

Now, let’s talk ethics. European countries are seriously committed to ethical AI, focusing on privacy and data protection. The European Union is rolling out new rules to make AI usage more responsible and moral. These regulations shape how AI is developed and applied, ensuring it adheres to universal norms and values. Europe’s not just playing the AI game; it’s leading it in an innovative and conscientious way.

Nearshoring trends in 2025 emphasize expanding the talent pool by accessing skilled workforces abroad. AI is a constantly evolving field requiring both skills and passion. Companies should seek individuals with both, even if they are based in other countries.

In Europe, there is a growing need and will to train the workforce in AI. However, the idea is not to turn everyone into an AI expert overnight. Instead, the focus is on equipping people with the right skills to work effectively with advanced technologies, as these areas are no longer just outsourcing hubs; they are also becoming centers of AI expertise.

AI is not just about robots taking over jobs. It also creates new roles and changes old ones. In places where nearshoring trends are getting popular, we are seeing a rise in the demand for specialized positions like data analysts and machine learning engineers. This change emphasizes the importance of having a workforce that is not only tech-savvy but also able to keep up with the fast-paced changes in AI. For companies that use nearshoring, this adaptability means they can take full advantage of AI’s potential across different locations and teams without interruptions.

In Europe’s tech world, especially with nearshoring, staying on top of data privacy laws is vital. It’s not just about avoiding fines; it’s about winning consumer trust and smoothly managing cross-border data flows.

When companies transfer data between European countries, complying with privacy regulations can be challenging but also crucial. Although every European country follows the GDPR, they also have specific regulations. As a result, businesses must navigate these different laws to ensure they comply with the correct rules in each country they operate in.

When you send data from one country to another, you must be extra careful to keep it safe. Laws related to data transfer also change frequently, so companies need to keep up and adjust their game plan regularly to ensure compliance.

Cross-border data transfers, common in nearshoring practices, are under tighter scrutiny. The European Data Act, effective since January 2024, is shaping how data flows across the EU. It’s a game changer for the data economy and is expected to significantly increase the EU’s GDP by 2028. Also, the AI Act, introduced in July 2024, brings new rules for AI systems, emphasizing Europe’s commitment to leading in data privacy and AI governance.

Companies using nearshoring services in Europe are joining in on the region’s push for sustainability. Meanwhile, the firms offering these services are just as focused on being eco-friendly, making the whole process greener on both ends. See how sustainability becomes central to nearshoring trends in 2025.

AI can predict energy demand and supply patterns, enhance the efficiency of renewable energy systems, and integrate them seamlessly into the power grid. This involves analyzing vast amounts of data to predict energy needs and manage the storage and distribution of renewable energy.

Did you know that Europe is a pioneer in renewable energy? Companies interested in benefiting from nearshoring trends in Europe can use AI-based energy management systems to join the green trend. This approach aligns with the EU’s eco-goals and positions businesses at the forefront of environmental innovation while tapping into the thriving $1.97 trillion renewable energy market.

There is now a significant focus on creating AI systems that are not only smart and capable but also consume less power. It involves innovative techniques in programming, algorithm design, and hardware utilization to ensure that AI operations are conducted more efficiently. This is particularly important in Europe, where there is a strong emphasis on reducing the carbon footprint of digital technologies such as AI and data centers.

This is about making these centers more energy-efficient and reducing their ecological footprint. This involves using renewable energy sources, improving cooling systems to reduce energy consumption, and designing data centers to minimize environmental impact. The goal is to keep data centers running at optimal performance without the heavy environmental cost typically associated with high energy usage.

This method is an international model for sustainable technology practices, and it satisfies regional sustainability norms and nearshoring trends in Europe as well. Moreover, it offers enterprises an excellent opportunity to boost their environmental credentials.

Striking a balance between AI efficiency and energy use is all about ensuring that artificial intelligence systems are powerful and not too heavy on energy consumption. It’s a bit like having a high-performance sports car that’s also fuel-efficient – you want the best of both worlds.

This balance is important because, on the one hand, you want AI to do its job well, whether it’s processing large amounts of data or making complex decisions quickly. On the other hand, you don’t want it to be a drain on energy resources, which can be costly and not great for the environment. So, it’s all about finding that sweet spot where AI runs efficiently, does its job effectively, and keeps energy use in check. Adopting this way of work also means it fits in with Europe’s strict rules about the environment, which makes companies more competitive all around the world.

As an experienced IT Nearshoring company, Scalo is prepared for the ever-changing landscape of nearshoring trends. We’re adaptable, so you can stay assured that we can meet your needs.

At our company, we understand that every client has unique requirements and priorities. That’s why we personalize our solutions to fit their specific needs, whether they’re looking to scale up, adapt to market changes, or address new challenges. We are committed to ensuring our clients are satisfied with our services, so we go the extra mile to customize our offerings.

Our team has extensive experience managing IT projects globally and is skilled in cross-border collaboration to ensure smooth project execution. We apply this expertise to deliver results seamlessly across international borders, following closely nearshoring trends in 2025.

Our company prioritizes constantly learning and innovating, keeping up-to-date with the latest nearshoring trends in Europe and technological novelties to provide advanced solutions. We’re dedicated to innovation, and we’re sure that we can share this enthusiasm with you while working on your projects.