AI in Media and Entertainment Industry: Trends and Directions

How much has AI penetrated the media and entertainment sector? In 2023, the market for AI in the media industry reached USD 19.75 billion, according to data. Forecasts estimate that in 2030, the value of this branch is going to hit almost USD 100 billion (and it probably will). What tasks are AI solutions most often used for?

Generative AI is widely used for media development. It saves time and money on engaging and SEO-friendly content. Media and entertainment companies use AI to create outlines, generate graphics, and write articles.

You don’t need to hire a journalist and graphic designer to fill a website or social media channel with content. Moreover, advanced AI systems let you turn generated text into a podcast or short movie for YouTube enthusiasts.

How to make media content reach the people most interested in it? Entertainment companies that already use AI and machine learning solutions more accurately target their audiences. And these are more likely to watch, listen, and leave positive reactions to their favorite content.

If you spend a lot of effort posting articles, but only family and friends leave hearts, ask AI about your audience’s preferences. Maybe they prefer a few-second video instead of a wall of text?

Do you want your app users to use it as long as possible? Use machine learning and AI algorithms to analyze their interests in real-time. Intelligent solutions integrated into entertainment systems tailor content based on previous actions.

Spotify and Netflix have mastered personalization. Music suggestions let you listen to songs that match your mood for hours without skipping. Want to watch another movie with an actress from a show you finished yesterday? You can find all the productions on the main page.

AI brilliantly enhances the customer experience. Advertising tools based on machine learning gather information based on users’ interests and behaviors. Then, the tools suggest ads or organic content they will enjoy the most.

For example, cinema customers would be more interested in the new repertoire when you show them an ad for a superhero movie with that super-handsome actor instead of the horror movies they are afraid of.

No one is talking about it, but everyone is quietly trying to use AI algorithms to analyze user interests. Who’s doing it right?

These and other giant video streaming platforms monitor users closely and learn their preferences. Recommendation systems use AI algorithms to suggest upcoming productions in similar genres or with the same actors.

Does it work? Netflix already has more than 277 million paid subscribers worldwide, with 8 million new arrivals between the first and second quarters of 2024.

Some love it, others hate it, but the latter are a minority. The Swedish music streaming app works like the video platforms mentioned above. It learns the tastes of users listening to music and, with the help of AI, suggests other songs or entire playlists.

However, Spotify goes further. In early 2024, the corporation announced the introduction of a ChatGPT-like feature. Premium users will be able to receive a personalized playlist after typing any phrase, such as: “music for home office coding.”

The newspaper has survived multiple technological revolutions in almost 150 years. To avoid losing out to artificial intelligence, a website of America’s oldest daily newspaper featured dynamic, AI-generated summaries of articles.

A new feature on The Washington Post website is an interactive chatbot. This solution powered by AI answers questions about climate change and suggests some articles related to the issue.

Let’s get ethical. Will the role of AI in media be equal to or higher than that of journalists, writers, and directors? Anyone can now generate a script and turn it into a full-length movie without turning a camera on. Artificial intelligence can also write a book and create a beautifully illustrated cover.

Although AI is already capable of performing many artistic tasks, creators don’t have to worry about jobs. AI learns from existing content, which isn’t perfect. So, work generated with the help of AI often contains cumulative errors. Plus, it lacks nuance, such as the creator’s feelings and unique human perspective.

The copyright issue is still vague. Can people make money from pieces created without them? What about authors of content on which artificial intelligence is trained? Fortunately, the media are monitoring the situation. In Europe, you can find organizations that want to responsibly enhance the entertainment experience with the help of modern solutions. For example, the Norwegian research center MediaFutures is developing a new approach to building media using advanced technologies and finding legal solutions to protect creators.

Since artists can sleep soundly, how can AI contribute to the media and entertainment business?

By applying dynamic adaptation to gameplay, the use of augmented and virtual reality goes to the next level. AI can generate realistic characters that respond to user’s actions. The environment can also change depending on the situation, giving each user a different gaming experience.

Artificial intelligence in media will be excellent for people looking for information about entertainment tailored to their needs. Dynamic chatbots available 24/7 will let users find the best entertainment around the clock. Voice recognition assistants like Siri or Alexa can also control entertainment experiences by suggesting music, podcasts, or movies.

Artificial intelligence is increasingly changing the media and entertainment market. AI-powered software helps deliver highly tailored content, so increased user satisfaction means enhanced profits.

If you want to develop your business successfully and extend your media market share, contact Scalo today and get AI tools that guarantee user satisfaction!